Get Viral, Man!

If you've been paying any attention at all to current web trends, then you know that everyone is doing "viral" marketing and if you're not, you're clearly stuck in the last millennium--ya dang luddite! Not to worry. I'm here to tell you that there's still time to catch (and give) this cool little bug. Specifically, I'll focus on a basic definition of what a viral campaign is, what things you can do to have success in this area, and what we can do to help you get started.

First off, there are many definitions of viral marketing, but a good place to start is Wikipedia. While the word virus has had a negative connotation forever, this new sense of the word has changed that--at least if you're in the marketing business. Simply put, a viral campaign is a campaign that passes through a social network in much the same way a virus would in the physical world. Originally, viral campaigns were conducted using email as the method of spreading the message or "virus". In today's Web 2.0 world, things have gotten much simpler; There are a multitude of sites that exist specifically for the purpose of allowing users to share content. This makes the launching of a campaign much easier. Some of the more well-known sites are YouTube, MySpace, and Facebook, but there are many, many more, each with their own way of building communities and each with their own content focus.


Creating a powerful virus (having a successful viral campaign) requires a good understanding of how and where to post the content and how to taylor the content to the audience so they will take over and make your message go viral. For complete campaigns in multiple media, it is best to go to professionals who specialize in this area and take advantage of their experience. I recommend Hollenbeck Associates for their breadth of experience and great team, but there are many options out there in this area.


For a simple video campaign, we can write, produce, edit, upload, and syndicate a single video or series of videos for you right here at Frame x Frame Productions. We can even create a dashboard for you to check stats and manage your campaign on as many as 10 online video sites. Our experience as a production company means your video(s) will have production values that will stand out from the "man hit in groin with football" home videos many of these sites feature. Our knowledge of how these sites work will deliver the success you expect your viral video campaign. In fact, just the act of posting videos online will have a positive effect on your rankings in search engines and in the amount of traffic your website receives!

In 2008, we'll be offering some great new packages for viral video campaigns, so if going viral in in your future, there's no time like now to go out and explore the sites, craft your message, and then find a partner that will help you spread your disease!

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