Wednesday, October 1, 2008

Using Video with Social Media-3 Quick Tips

I know, I know.... you're tired of hearing about social media and how web 2.0 has changed the world... blah, blah, blah!

I totally understand. Everyone I talk to and everywhere I go, it seems, social media is THE topic of conversation. While there is a TON of hype out there about the promise of these new media, I think in this case, you CAN believe the hype (sorry Flava...) There has been an explosion in the number of users the best of these sites are attracting.

If this is true, (and if you've seen you're Facebook and LinkedIn networks grow as much as mine in the last 3 months, I suspect you KNOW it's true,) then there is a tremendous opportunity to use these media to distribute all kinds of content, inlcuding video.

So what should you do if you have video content you want to distribute via social media networks? Here are three quick tips.

1) If you haven't already done it, get accounts set up for your organization at Facebook and MySpace, then go find niche social networks in your organizations area of interest.

2) Encode and upload your videos to all of the major viral video sites (we can help you with this if you want.) Keep them short and focus on humor and how to videos for best results.

3) Embed links to your videos on viral sites on your social network pages so that your network is instantly notified that you have uploaded new content. (You can also upload directly to many of the social network sites, however this will make it more difficult to track the traffic you generate for your videos.)

That's it, simple! Oh yeah, and if you would be so kind as to join our Facebook Group while you're at it, it would be much appreciated!